Steps to Optimizing Your HTML Code

Your key to success in online marketing and promotion is your web site. From your title, keywords, meta tags, and  text, to your over all site design, each plays a very  important role when optimizing your site.

If your site  doesn't rank in the top 10 or 20 when doing a keyword search at the top search engines, your target audience  won't be able to find you. About 80 percent of all web site traffic originates from the  eight major search engines.

Most people will go to a search engine, type in a keyword or keyword phrase and look through the top 10 - 20 results. Most of the time they'll find what
they're looking for in the first 10 results. The percentage of click throughs are even smaller. Listing near the top and grabbing the attention of your target audience is the top priority.

There are many components of your web page that you should pay close attention to when preparing it for listing in a search engine. The first step towards improving your listing is selecting  the best keywords and keyword phrases that best reflect your web page.

Keywords are the foundation of your web presence in the search engines.

* Keywords
To help you choose effective keywords and keyword phrases,  there are two important steps. First of all, get a Thesaurus and investigate synonyms for your original keywords. Write these words down on a sheet of paper. Next, perform your keyword and keyword phrases search at the major engines. Pay close attention to the web sites that rank 1 through 10. View the source code of these pages. Pay close attention to their placement of keywords in the .
* tags
tags are HTML code that enable the search engines to determine what keywords are relevant to this specific site. The META "description" tag will contain a description of  your site. Make sure your description contains some of  your relevant keywords. The META "keywords" tag will contain a listing of your keywords and keyword phrases that are relevant to your site and enable a search engine to find you.

Example:
* Text
Not only are the html tags an important part of optimization,  but it is almost just as important to add plenty of text to your pages. Your text should contain each of your keywords used in different variations. I.E. If your keywords are free, promotion, marketing, advertising, Your text might say something like this; Promotion, Marketing and Advertising are the key to your success. We offer many promotional resources, including; Free marketing articles, classified advertising and free promotion.
Optimization will be your solution to winning the search engine wars.

Source : http://www.articlesfactory.com

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3 steps for high quality link building

1. Choose the quality resource: You have to focus on quality resource for link building of your site because of 10 links from quality sites are far better than 100 links from low quality sites. Link quality is matter than quantity. The quality links help search engine crawlers to find your website and can improving the link popularity and the search engine ranking of your site. some of the tips for building quality links are as follows: Get links from authoritative sites that are relevant. Get links from do-follow sites(the search engines can pass link juice on such type of site) Get links from site that relevant to your niche. Build links from high PR and high traffic site. In short, Try to building links from quality resources such as authoritative, do-follow, relevant and high PR sites.
2. Pick a relevant category : Search engines are only looking for links that are relevant to your niche and consider every relevant link as a vote cast in favor of the website means that search engine rankings and link popularity emphasizes on relevancy. If links coming from and going to relevant websites to your niche, its value will be much greater than a link from an unrelated site. After choosing quality resources, the next thing to do is to pick relevant category when you are submitting your site to that quality resources because of search engine only looking for most relevant search results to their users. It is not only the number of quality links you have pointing to your site that matters, but also the relevance of those links. For example: Your site about manufacturing than first, trying to choose only category that relevant to your site like Manufacturer, Producer etc. Do not post your manufacturing posts in marketing category.There is chances of so many related categories for your website in a different part of the directory. For example, "Business > Marketing & Advertising" shows up as a related link to the category "Computer & Internet > Internet > Internet Marketing" because marketing/advertising and Internet marketing are related. "Marketing & Advertising" has been put in the "Computer & Internet" category and "Internet Marketing" has been put in the "Business" section of the directory, but you can move from one area to the other by clicking on the related categories link. the category which you choose should not be too many links. If it is too crowded, you can find an alternative category that has less listing. Web page that has too many outgoing links are referred as link farm and link farm related page have not any SEO benefit. It is valuable to build links from associations and government bodies in your industry and also try to be linked to related websites in your industry so that your website can puts in the right neighborhood and your website gets associated with the industry.
3. Set a link building schedule : It's not good practice if you build thousand of links in single day from quality resource with relevant category. According to search engine's webmaster guidelines, search engines are only looking for natural links to indexing and ranking of your website. Trying to make your link building profile as natural as possible. Avoid types of links such as doorway pages and link schemes which may hurt your site ranking.  Source : http://www.articlesfactory.com

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